Modern consumers, especially younger generations, enthusiastically use different channels and touchpoints to stay connected to brands. With marketing automation software, your company can talk via all of them.
Even mass emailing is a success with proper audience segmentation and personalization.
While customers always keep their mobile phones nearby, you can't have a better way to deliver time-sensitive news and promotions.
Have an important update that must be surely delivered and read? With an average open rate of 98%, text messages is a way to go!
Make your company's presence on social media consistent and regular with a calendar to schedule all publications.
Easily create marketing pages from illustrations, text blocks, contact forms, sliders and other content formats.
Invite your customers to meet in person or online and use your event organizer to think through every detail.
Additional:
Nowadays, marketers need marketing platforms with rich functionality to try versatile approaches and channels to reach and talk to their audiences.
Integrate your marketing software with the sources of customer data and automate data collection, organization and continuous enrichment. Set up rules to recognize customers across different interaction channels and avoid duplicate profiles.
Set up rules for dynamic audience segmentation based on demographic or behavioral similarity and target each marketing action at the right segment.
Prepare marketing templates with an easy-to-use drag-and-drop editor, and save plenty of time by reusing the templates in iterative marketing campaigns.
Complete your messages with dynamic content that will change automatically based on customer profile data.
Schedule the start of your campaign and set up next steps automatically triggered by customer actions (opened/not opened an email, clicked/not clicked the link).
Use A/B tests to try different texts, images, and timing variants. Find the most resonating messages and collect your own best practices.
Record, score and send your leads generated from marketing activities directly to a sales team to ensure the shortest response time.
Put your organizational notes for online and offline events in a single space.
Each company uses marketing software in a unique way, in line with its marketing strategy. Although the ROI in each case will be calculated from different factors, some benefits are acknowledged by all companies that adopted automated marketing
solutions.
The most expected result from the automation of previously manual tasks.
You can run hundreds of marketing campaigns simultaneously.
No matter how many people are involved in marketing content creation, they rely on unified templates.
As leads from marketing campaigns are recorded automatically, a sales team makes the first contact much faster.
Personalize marketing, quickly test your ideas and iterate, and you'll come up with the most powerful techniques to influence your audience.
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The team worked on our brand’s new-launch email campaigns. Open rates doubled and customer conversions tripled with their personalized content and strategic automation. Definite gamechanger for branding activities and product launch.
The team is literally the best with creating a 100K following on Instagram. Their modern approach and targeted campaigns boosted social media leads by 75% in just 6 months. “They understand social media and our brand.
The last quarter, we received a 60% jump in organic leads. Their SEO service is to the point. Our software services are better conveyed – thanks to CJMatics. Give them your idea and they’ll make things happen. Great going team. Keep up the positive spirit.
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